WordPress Search Engine Optimization Advantages

Search Engine Optimization (SEO) is the goal of nearly every web master since it means that the higher the site rankings, generally the more traffic your site gets. Although it is popularly believed that only traditional web pages can affect Search Engine Optimization (SEO), it is wrong. Other than ordinary web pages, there are also other pages that can increase such optimization results. One of these is blog sites. Blog entries, especially when a blogger would commonly use certain keywords in successive entries can also have an effect on SEO. It is because search engines also recognize keywords from blog entries, which can also attract traffic to your site concentrated for SEO benefit.

WordPress

The best software today for blogging purposes is WordPress. It is a free downloadable-online-software because it is an open source, meaning, it is open for public consumption without consideration. WordPress uses a Content Management System (CMS), which means that it is a web site development program, making management of websites easier. WordPress enables a blogger to be exposed to a whole new world of possibilities for personal blogs and businesses.

Built-in RSS Feeds

Another WordPress feature that is instrumental in increasing SEO is that it has a built-in RSS feeds. RSS feed stands for Really Simple Syndication. An RSS feed is usually a basic standard expected by bloggers. It is in an XML format, which is intended for distributing headings and other web contents from your blog site. In short, it used to circulate information that there is something new in your site to be read. In simpler terms, it acts like a list of e-mails from your blog readers, where upon every update of your blog, messages concerning such will be sent to the listed e-mails.
This feed can be disseminated to those readers who have added your blog to their feed service, thus allowing WordPress to send them such information. As the RSS feed of WordPress us built-in, you no longer have to concern yourself in distributing an RSS feed of your content to the readers yourself since the software will perform that job for you.

Tagging

WordPress also uses tagging, which allows you to label your blog entries so that it will be easily recognizable by pinging services. Pinging is a method of informing other content sites that you have updated information in your blog. So each time you add content in your blog site, your blog uses the ping service, which increases traffic to your site.
Tagging makes your entries more organized per category for the benefit of your readers. It is simple since all you have to do is to create category names based on the same keywords so that similar entries will be grouped in one label only. Categories can be created endlessly depending upon your liking. Mere categorizing alone can help generate traffic to your blog for purposes of SEO benefit.

The thing with blogs is that there are no limitations to web content that is why you can exhaust keywords and update materials easily. What is left for you to do then is to keep on making updates and make your blog content-rich to attract more readers.

MarketingYP has extensive knowledge about WordPress and how to maximize it to help increase search engine rankings of your site over time.  If you or your business is in need of a website makeover or if you are just looking to get started, MarketingYP can provide you with the solution you are looking for.  Please feel free to contact us for more information.

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