Creating a Brand Empire Through Social Media

There are massive amounts of people just flocking to all of these new social media sites that are popping up everywhere. It is incredibly important that you are able to get your business name and your product as visible as possible by these people. This is something that even the new President Barak Obama ’s campaign was well aware of because in 2008 his campaign was the number one followed Twitter and boasted a FaceBook account of over 5,000,000 followers.

Now of course President Obama has a slight advantage over your everyday average online entrepreneur. However the reasons that his campaign exploded was due to a couple of primary factors.

Participation In Social Communities

It will take a little bit more then just creating yourself an account on various social media sites. You need to make the effort to get your page noticed. This can be accomplished by becoming an active member of each of these different communities. For example, you can post on different blogs making sure that you are offering quality information. If you are say a salon owner you could create a page for your salon on FaceBook and then a page for each stylist that works there. The same thing could apply if you are in a band you could have a band page, pages for each band member and even pages for each album the band makes. There is really no end to the participation possibilities that you can have with social media outlets.

Account Consistency

When creating your brand identity, it is important to be as consistent as you can across the social networks you take part in.  Ideally you need to use the same avatar/profile image, identical color scheme/background for your profiles to match your website if possible, and the same tone of conversation across each of your social networking profiles.  Providing a consistent approach across each site will help strengthen the power of your brand to potential customers and clients.

Types of Media

The days of simply having created a website with your contact information are simply passing by. You need to get out their and mingle with the masses. Engaging the online world can come in all forms. Article marketing, podcasts, having a blog, anything that will give people a chance to connect with each other and interact, Facebook and Twitter are two great examples of sites that can help you connect with others.

When you are looking to establish a Brand Name Empire for your business you need to keep the lines of communication open. And of course make sure that all you are communicating is genuine and valuable to those you are communicating it with.

Get Professional Help to Build Your Brand

Let’s face it, time is money; and the more time you can devote to your business and customers ultimately means that you can provide a better product and service since you can focus on what you do best.  Why not let the professionals take care of your online brand presence?  MarketingYP can custom tailor a solution to meet your needs in marketing your brand.  Feel free to contact us for more information.

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